Better secure company succession
From our point of view, it is not so much a question of an improved consulting approach — the topic itself is simply sorted into the wrong category in many people’s minds. It should not be an “emergency issue”, but rather something that should already be settled when you join the management.
In our understanding, succession in a company is to be approached just as “naturally” as, for example, occupational safety, environmental protection or marketing. As soon as entrepreneurs deal with this in a relaxed manner as part of their routine corporate responsibility, we have arrived where we think we need to be.
On this path — and it begins with the first entrepreneurial steps — there is and of course needs a lot of support and advice that we can imagine for the entrepreneurs. In making us M&A consultants aware of the need for regulation at an early stage, universities and educational institutions, banks and, of course, associations and industry representatives can help. It should simply become the special qualification of an entrepreneur to be able and to want to regulate his very own succession issues in a superior way.
Entrepreneurial traditions and their inertia are a curse and a blessing in equal measure. — Not leaving treading entrepreneurial ground, but still being open to new horizontal/vertical combinations of products and capabilities of companies along the value chain:
For many entrepreneurs, this tension exceeds the level of personal willingness to change when left to their own devices.
Here, the industry representatives should become active, encourage the individual company leaders and open up entrepreneurial perspectives. By actively communicating successful, new approaches and “case-studies”, up to the offer to accompany such developments within companies with targeted support, one can help medium-sized companies a lot to find new
Build business models. — Innovative company exchanges, the playful communication and development of variants of strategic success factors for one’s own company can help to take up these new approaches before others on the market attack you with them.
The famous formula: 1+1 = >2 applies as a benchmark! And, despite all the prophecies of doom, it can help convince entrepreneurs to dare to ally themselves with the upstream and downstream partners of their own “value chain” and to find new service profiles and formats. M&A consultants also have a very responsible, supporting role to play here.
Not being able to see the forest for the trees is a common challenge for the management of companies in dynamic industries. It is true that M&A advisors are in high demand in such market situations and often bankers and
PE companies better informed than the entrepreneurs concerned themselves. However, it should be part of the good service provided by chambers and associations to identify these developments at an early stage and to develop options for action together with those affected.
Act while there is still time — often more of a wish than a guiding principle for these company representatives. In this way, early-warning networks could be installed in individual industry segments to generate impetus and help generate design guidance for all stakeholders. Global benchmarks and quickly retrievable design ideas could help those affected to move from being driven to being driven. The targeted interaction of banks, industry representatives and entrepreneurs in “new-game” workshops would help to initiate often unavoidable changes — up to and including company mergers — quickly and in a way that conserves resources.