Further development of small and mid caps by the investor
Within our SME fund, we focus on professionalization, expansion and digitization. Many of our investments are classic successor companies or companies that are still managed by the founders and have grown consistently over the years. It is often the case that the existing structures and processes are not sufficient for what has been achieved and, above all, for further and accelerated growth, and that adjustments are necessary.
These adjustments include both strategic and operational issues:
One example is how to generate further growth without losing control. What about your own innovative strength? What markets can a company tap into? What management and control structures are needed without restricting flexibility and creativity on the ground? Many entrepreneurs or mid-sized managers are also inexperienced and therefore reluctant to grow inorganically and make acquisitions, whether in their home market or internationally.
In addition to the topic of M&A, the professionalization of operational processes, for example through digitization, also plays an essential role in the topics of efficiency and growth. In general, our industry expertise, our many years of experience in developing companies and our international presence enable us to create added value: both for the entrepreneurs, who usually remain invested, and for our investors.
At Triton, we have a group of experts who deal exclusively with the topic of digitization. The potential that can be unlocked through digitization is immense for all companies in our focus sectors — services, industry, healthcare and consumer goods. The spectrum ranges from the automation of internal processes such as online tendering in purchasing management to online marketing and the development of new applications for a wide variety of needs. This can be an app that significantly simplifies the daily routine for field staff. For example, a fitter can call up his daily schedule via app and also order a spare part directly from the customer online.
Another example is healthcare: Our investment Meine Radiologie Holding transmits MRI images and analyses directly from the radiologist to the orthopedist or general practitioner, secured by a code. This ensures that both physicians can discuss the findings and further treatment at the same time — even in the presence of the patient — either directly or later. This is convenient for the patient, who does not have to transport a CD around, and above all saves time and unnecessary effort. Seriously, my son doesn’t know any CDs anymore. Nevertheless, the majority of data transports here still run like this. We are changing that, we are pioneers.
We also regularly work with various specialists for specific digitization topics, who are then managed by us in a focused manner.
As already mentioned, the potential is basically there for all companies and is also very large. If we look at healthcare, the Nordic countries are often further ahead in digitization. The pandemic has also shown that Germany needs to catch up. When it comes to digital initiatives (online prescription, appointment booking, online diagnosis, etc.), Finland, for example, is much further ahead. We are very familiar with these issues, as the largest private healthcare provider was part of Triton’s portfolio — here again it pays off that we as a Mittelstand fund act independently but within the Triton Verbund.
Perhaps the direct comparison to our neighbors to the north is limp due to differences in health care. Nevertheless, digitization also makes things easier in this country, both for doctors and patients, as the example of Meine Radiologie Holding just mentioned shows.
As far as international growth is concerned, we often see national champions, especially in Germany, who have achieved a top position through great products and great service — but have not tackled the issue of internationalization.
A good example of this is our portfolio company Inwerk, where the two founders have placed their trust in us: Inwerk is the German online market leader for office furnishing solutions, with great value for money products of its own, with top design and has won several awards, most recently the prestigious iF DESIGN AWARD in gold. The bottom line is that Inwerk is still a purely German company today. Here, we are currently working together on internationalization and further growth concepts — and adapting the organization to further, accelerated growth. We have a lot of experience in this area through our own organization and our network. For the companies, this often means breaking new ground, but it’s incredibly fun when things really get rolling after joint hard, intensive work.
About Andi Klein
Andi Klein
is Managing Partner and heads the Mittelstand funds at Triton. Prior to joining Triton in 2009, he held various leadership positions at Procter & Gamble in Germany, Switzerland, Belgium and the United States for eleven years. His entrepreneurial self-image coupled with Triton’s more than 20 years of experience in the small and medium-sized company segment led to the launch of the successful Triton Mittelstandsfonds.
About Triton
Since its founding in 1997, Triton has launched ten funds and focused on companies in the industrial, services, consumer goods and healthcare sectors.