YPOG advises Consumer Edge on the acquisition of Qentnis

Colo­gne, Germany, June 09, 2022 — Data insight company Consu­mer Edge has acqui­red Qent­nis GmbH. As a result, the two compa­nies now operate jointly in the USA and Europe, two of the world’s most important consu­mer markets.

Consu­mer Edge is a leading data analy­tics company focu­sed on the inter­na­tio­nal consu­mer market, based in New York, USA. The acqui­si­tion of the Berlin-based startup is Consu­mer Edge’s response to the growing demand for accu­rate, always-on consu­mer spen­ding data and expands its compre­hen­sive offe­ring of multi­na­tio­nal, consu­­mer-focu­­sed alter­na­tive data and rese­arch solu­ti­ons to the pan-Euro­­pean market.

About Consu­mer Edge

Foun­ded in 2009 by CEO Bill Peco­ri­ello, Consu­mer Edge is a data analy­tics solu­ti­ons provi­der focu­sed on the global consu­mer market. They provide key play­ers in the invest­ment and busi­ness land­scape with best-in-class alter­na­tive data products and tools to enable advan­ced stra­te­gic decis­ion making. Consu­mer Edge’s suite of products, consis­ting of data feeds, templa­tes, and visua­liza­tion plat­forms, provi­des opti­mal insight into consu­mer beha­vior by linking nume­rous privacy-compli­­ant data types across geogra­phies. This allows for actionable insights that are supported by the near real-time market intel­li­gence and bench­mar­king capa­bi­li­ties available at the retailer, brand and item levels. https://consumer-edge.com

About Qent­nis GmbH

Qent­nis is a German, Berlin-based data company that provi­des unique insights for insti­tu­tio­nal inves­tors and corpo­ra­ti­ons. Qent­nis’ core busi­ness is the coll­ec­tion, proces­sing, allo­ca­tion and aggre­ga­tion of anony­mi­zed tran­sac­tion data. The offer is aimed at insti­tu­tio­nal inves­tors, the private equity sector and compa­nies that want to learn more about market and company trends in order to form and vali­date invest­ment hypo­the­ses. Qent­nis was foun­ded in 2019 by Bene­dikt Ernst and Simon Kröger with IONIQ Group as the main inves­tor. https://www.qentnis.com

Advisor:inside Consu­mer Edge: YPOG
Dr. Benja­min Ullrich, Photo (Co-Lead, Tran­sac­tions), Partner
Dr. Johan­nes Janning (Co-Lead, Tran­sac­tions), Asso­cia­ted Partner
Jona­than Görg (Tran­sac­tions), Associate
Dr. Bene­dikt Flöter (IP/IT), Asso­cia­ted Partner
Anna Eick­meier (IP/IT, Data Protec­tion), Senior Associate
Stefan Rich­ter (Tax), Partner
Ann-Kris­­tin Loch­mann (Tax), Asso­cia­ted Partner
Dr. Chris­toph Lütten­berg (Corpo­rate), Associate

The YPOG team worked closely with a team from Lowen­stein Sand­ler, led by Alex D. Leibo­witz, on U.S. legal matters and part­ne­red with boutique law firms Push Wahlig Work­place Law on employ­ment law matters, and KNPZ Attor­neys at Law on busi­ness law matters.

About YPOG
YPOG is a specia­list tax and commer­cial law firm opera­ting in the core areas of Corpo­rate, Funds, Liti­ga­tion, Tax, Tran­sac­tions, IP/IT, Notary Services, Banking + Finan­cial Services and FinTech + Block­chain. The YPOG team advi­ses a wide variety of clients. These include emer­ging tech­no­logy compa­nies and family-run medium-sized enter­pri­ses as well as corpo­ra­ti­ons and private equity/venture capi­tal funds. YPOG is one of the leading addres­ses for venture capi­tal, private equity and fund struc­tu­ring in Germany. The firm and its part­ners are natio­nally and inter­na­tio­nally ranked by JUVE, Best Lawy­ers, Legal 500, Focus, and Cham­bers and Part­ners. Today, YPOG employs more than 90 expe­ri­en­ced lawy­ers, tax advi­sors, tax specia­lists and a notary in three offices in Berlin, Hamburg and Colo­gne. www.ypog.law as well as www.linkedin.com/company/ypog.