Norton Rose Fulbright advises Salesfive on acquisition of fluent:cx UK

Munich/London — Sales­five GmbH, a subsi­diary of AMIRA, has acqui­red fluent:cx UK. Global law firm Norton Rose Fulbright has advi­sed Sales­five Group, Europe’s largest Sales­force boutique part­ner, on the acqui­si­tion of fluent:cx UK. 

fluent:cx UK is a Sales­force boutique part­ner with many years of expe­ri­ence in the imple­men­ta­tion of digi­tiza­tion projects. The company supports its clients in trans­la­ting their visi­ons, goals and stra­te­gies into effec­tive Sales­force solu­ti­ons in the areas of marke­ting, sales and custo­mer service. 

This stra­te­gic acqui­si­tion repres­ents an important mile­stone in Salesfive’s expan­sion stra­tegy and comple­ments Armira’s previous acqui­si­tion of a simi­lar busi­ness in Germany, which was also advi­sed by a Norton Rose Fulbright team in early 2024. The signi­fi­cant cross-border tran­sac­tion also under­lines Salesfive’s commit­ment to expan­ding its service offe­ring and streng­thening its presence in key markets such as the UK. 

About Sales­five

As Europe’s largest Sales­force Boutique Part­ner, Sales­five sets the stan­dard for digi­tal excel­lence. With an expert team of over 340 profes­sio­nals in 9 loca­ti­ons, Sales­five has seen itself as a stra­te­gic part­ner for compa­nies that want to lead in the digi­tal world since 2016. — Sales­five offers a 360 custo­mer and part­ner perspec­tive, from initial inter­ac­tion to after-sales service. Our agile orga­niza­tio­nal struc­ture and opera­tio­nal excel­lence are key to your successful digitalization. 

As in previous tran­sac­tions, Sales­five was advi­sed by a Norton Rose Fulbright team led by Munich part­ner Bernd Dreier and London part­ner Sophie O’Connor.

Advi­sor Sales­five Group: Norton Rose Fulbright

In addi­tion to Bernd Dreier and Sophie O’Con­nor, the team consis­ted of part­ner Antoine Colonna (tax, Paris), part­ner Karine Monta­gut (corpo­rate, Paris), part­ner Lesley Brow­ning (pensi­ons, London), part­ner Matthew Find­ley (corpo­rate, London), part­ner Mike Knap­per (corpo­rate, London), Part­ner Domi­nic Stut­taford (Tax, London), Part­ner Laure Joncour (Corpo­rate, Paris), Part­ner Jamie Cooke (Corpo­rate, London), Coun­sel Ben Wright (Employ­ment, London), Coun­sel Fiona Bundy-Clarke (Data Protec­tion, London), Coun­sel Graeme Tricker (Pensi­ons, London), Coun­sel Marie-Adelaide de Fleu­rieu (Corpo­rate, Paris), Lead Asso­ciate Dan Harman (Corpo­rate, London), Senior Asso­ciate Alex­an­der Redbourne (IP, London), Soli­ci­tor Alex­an­der Roper, Asso­ciate Alex­an­dra Bloch-Mani­­kow (Tax, Paris), Senior Asso­ciate Barbara Gaffey (Employ­ment, London), Asso­ciate Ines Azouaou (Corpo­rate, Paris), Asso­ciate Katha­rine Wadia (Corpo­rate, London), Asso­ciate Lauren Pies­ley (Corpo­rate, London), Asso­ciate Polina Maloshch­inskaia (Corpo­rate, London), Senior Asso­ciate Rebecca Your­stone (Corpo­rate, London), Senior Asso­ciate George Hairs (Corpo­rate, London).

About Norton Rose Fulbright

Norton Rose Fulbright is a global busi­ness law firm. With more than 3,500 lawy­ers at over 50 loca­ti­ons world­wide in Europe, the USA, Canada, Latin America, Asia, Austra­lia, Africa and the Middle East, we advise leading natio­nal and inter­na­tio­nal companies.

We offer our clients compre­hen­sive advice in all major indus­tries. These include Finan­cial Insti­tu­ti­ons; Energy; Infra­struc­ture, Mining and Commo­di­ties; Trans­por­ta­tion; Tech­no­logy and Inno­va­tion; and Life Scien­ces and Health­care. Our global Risk Advi­sory Group combi­nes this exten­sive indus­try expe­ri­ence with its exper­tise in legal, regu­la­tory, compli­ance and gover­nance matters. This enables us to provide our clients with prac­ti­cal solu­ti­ons to the legal and regu­la­tory risks they face.

The Swiss asso­cia­tion Norton Rose Fulbright helps to coor­di­nate the acti­vi­ties of Norton Rose Fulbright members, but does not provide legal advice to clients. Norton Rose Fulbright has offices in more than 50 cities world­wide, inclu­ding London, Hous­ton, New York, Toronto, Mexico City, Hong Kong, Sydney and Johan­nes­burg. For more infor­ma­tion, visit nortonrosefulbright.com/legal-notices.