Heuking advises Buynomics on Series B in the amount of USD 30 million

Colo­gne — The Colo­­gne-based pricing and reve­nue opti­miza­tion startup Buyno­mics has closed a Series B finan­cing round of 30 million US dollars. Parti­ci­pants in the Series B included the Swiss early-growth inves­tor Forestay Capi­tal, the Swiss inves­tor Anais Ventures, VI Part­ners, Insight Part­ners, Seed­camp, DvH Ventures and Toma­hawk. Buyno­mics was advi­sedon this tran­sac­tion by HEUKING. 

Insight Part­ners, La Fami­glia, Seed­camp, DvH Ventures and Toma­hawk had previously inves­ted 13 million euros in the company.

Foun­ded in 2018, Buyno­mics offers a commer­cial opera­ting system that helps compa­nies opti­mize their pricing, promo­ti­ons and product port­fo­lios by simu­la­ting the beha­vior of real shop­pers. Custo­mers include Danone, Unile­ver, L’Oréal and Voda­fone. This enables compa­nies to improve their sales, profi­ta­bi­lity and market posi­tion in real time across diffe­rent regi­ons and products. Buyno­mics is a clear leader in its field, with well-known custo­mers in various indus­tries and regi­ons and one technology. 

The capi­tal provi­ded by new and exis­ting inves­tors will be used to drive inter­na­tio­nal expan­sion and acce­le­rate the deve­lo­p­ment of AI-based price opti­miza­tion technology.

Advi­sor Buyno­mics: HEUKING

Dr. Oliver Bött­cher, Foto (lead)
Mark Ross­broich, LL.M. (King’s College London) (both Private Equity / Venture Capi­tal), both Cologne,
Fabian G. Gaffron (Tax Law), Hamburg,
Chris­toph Hexel (Employ­ment Law), Düsseldorf,
Dr. Lutz Martin Keppe­ler (IP, Media & Tech­no­logy), Cologne,
Dr. Frede­rik Wiemer (Anti­trust Law), Hamburg,
Michael Kömpel, and Meike Dani­els (both Private Equity / Venture Capi­tal), both Cologne