Greeting | Weaponization of Everything — The new dimension of geopolitical influence
In 2024, more than half of the world’s population will have gone to the polls.
The US presidential elections in particular will have an enormous impact on the global security architecture and the stability of world markets. They will significantly shape the future direction of transatlantic relations. However, it is not only European politics and the economy that will be affected. The future development of relations between the USA and China will also be decisively shaped by the US presidential elections. In total, national elections were held in 64 countries around the world in 2024 — from Russia to Iran, India, South Africa, Taiwan and France, to name but a few. Paradoxically, these changes tend to contribute to growing uncertainty and promote tensions more than cooperation. In Taiwan, the election victory of Lai Ching-te of the Democratic Progressive Party, whom China regards as a separatist, is exacerbating the strategic alignment of the two countries and relations between the US and China. In France, the rise of Marine Le Pen’s right-wing nationalist party Rassemblement National and the left-wing alliance Nouveau Front Populaire cast doubt on Macron’s position. Right-wing parties such as the AfD, the French RN and the FPÖ in Austria also benefited from the elections to the European Parliament. Even if the democratic center of the Parliament largely holds its ground and right-wing pressure does not necessarily have to be interpreted as an indicator of the future direction of the EU, the EU and its citizens should prepare themselves for drastic changes. 2024 was therefore a year of political upheaval in which key bilateral relationships were reshaped. The consequences of this can also be felt on the financial markets. Increasing uncertainty and geopolitical changes can lead to hesitant investment behavior and management decisions have to be made without their consequences being foreseeable. Investors tend to sell risky investments and withdraw into supposedly safer investments such as government bonds or gold. This shows that market stability, like global political stability, is influenced by conflicts and tensions.
Business and politics are therefore inseparable.
This is referred to as the “Weaponization of Everything”. This term describes the politicization of business and technology as tools for geopolitical or strategic purposes — a trend that will continue in 2025. The supposedly “apolitical entrepreneur” no longer exists. Both in terms of domestic policy — with a clear demarcation against right-wing populist tendencies — and foreign policy — with a view to market positioning, the supply of critical raw materials, global production architecture and financial risks in liquidity management — companies are facing (geo)political challenges.
Entrepreneurs must not be naive.
I often come across the argument “We do business, not politics” in corporate circles. — In view of the geopolitical shifts, however, this attitude is no longer viable. Sanctions, especially in the financial, energy and raw materials sectors, continue to increase. For example, the Chinese government recently imposed further export restrictions on the important semi-metal antimony. The area of hybrid warfare with anti-information campaigns and cyberattacks on companies, particularly in the area of critical infrastructure, and the debate about tariffs and non-tariff trade barriers also remain key issues for companies and investors. Whether desired or not, entrepreneurs cannot escape this trend and must become more “geopolitical” in their mindset — a learning process that is currently also taking place in politics. Nevertheless, companies and investors are not powerless in the face of this development! — There is considerable room for maneuver. Even with comparatively small investments to strengthen a company’s resilience and ability to react quickly, companies can gain market share and overtake competitors. Conversely, for investors this means that even more thorough “political due diligence” pays off, for example to what extent a company is significantly dependent on raw materials from China or only covers a low level of vertical integration. This means that 2025 will also be a year of geopolitics for entrepreneurial activity under changed framework conditions, which, however, represent at least as great an opportunity as a risk.
Dr. Timo Blenk