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Liberta Partners acquires DeinDeal AG from Rignier
Munich, Zurich and Geneva — Liberta Partners, a Munich-based multi-family holding company, has acquired the leading Swiss e‑commerce company DeinDeal AG (“DeinDeal”) was taken over by Ringier.
Since 2015, Ringier has held a majority stake in DeinDeal involved.
YourDeal was founded in 2010 and has established itself as the leading Swiss online marketplace for fashion, home & living, travel and lifestyle products and services.
The company specializes in flash sales with daily offers that are available exclusively via www.deindeal.ch, the DeinDealapp and www.my-store.ch are sold.
With locations in Zurich and Geneva, the company generated DeinDeal generated sales of over CHF 100 million, making it one of the top 10 e‑commerce portals in Switzerland.
Every year, the company sends more than 1,000,000 parcels nationwide in less than two days, ensuring a fast and reliable service for customers of YourDeal.
Florian Korp (photo © Liberta Partners) of Liberta Partners: “DeinDeal’s innovative approach and strong market presence are the ideal basis for further expanding the company’s leading position in the Swiss e‑commerce market.” Rainer Traub of Liberta Partners: “We are delighted to welcome Dr. Tobias Heller and Dr. Philipp Wahl, two highly experienced and accomplished retail and e‑commerce executives, as the new managing directors of DeinDeal to further drive growth and lead the company to new heights.“Robin Lingg, outgoing Chairman of the Management Board of DeinDeal AG: “YourDeal has made great progress with Ringier as majority shareholder and we are convinced that with Liberta Partners we have found the right partner for the next growth phase of the company.
I would like to thank Allen and John Kriefthe founders and partners as well as the entire management team for their commitment, passion and energy, which they have invested so successfully in the development of DeinDeal over the last few years.”
All parties have agreed not to disclose further details of the transaction.About DeinDeal AG DeinDeal AG is a leading Swiss online marketplace offering a wide range of products and services, including exclusive offers and discounts in various categories such as fashion, electronics, travel and lifestyle.
Since its founding in 2010, DeinDeal has become synonymous with quality and value in the Swiss e‑commerce sector, serving millions of satisfied customers.
The company strives to provide a seamless shopping experience characterized by a user-friendly platform, exceptional customer service and a select range of high-quality products.
DeinDeal has not only set the standard in online retail with its innovative approach, but has also made a name for itself among Swiss consumers that they trust.
The company is constantly evolving to meet the changing needs of its customers and ensure a dynamic and engaging shopping experience.
For more information visit:www.deindeal.chÜber Liberta Partners Liberta Partners is a multi-family holding company based in Munich. The company makes targeted investments in companies in German-speaking countries, particularly in succession situations and group spin-offs, with clear operational and strategic development potential. These companies are actively developed as part of the “100% Core & Care” concept and benefit from the entrepreneurial expertise of Liberta Partners. The Liberta Partners team consists of 20 employees working in the areas of M&A, Corporate Development and Legal & Administration, supported by an active industry advisory board. You can find further information at: www.liberta-partners.comAbout Ringier
Ringier is a Swiss media and technology company.
The Group comprises around 140 companies that operate numerous leading media brands, digital platforms and marketplaces in 20 countries.
Almost 80 percent of its operating profit comes from the digital business.
This makes Ringier one of the leading European media companies.
For 190 years, the family-owned company has focused on entrepreneurship, collaboration, innovation, trust and courage. www.ringier.com