Liberta Partners acquires DeinDeal AG from Rignier

Munich, Zurich and Geneva — Liberta Part­ners, a Munich-based multi-family holding company, has acqui­red the leading Swiss e‑commerce company DeinDeal AG (“DeinDeal”) was taken over by Ringier.
Since 2015, Ringier has held a majo­rity stake in DeinDeal invol­ved.

Your­Deal was foun­ded in 2010 and has estab­lished itself as the leading Swiss online market­place for fashion, home & living, travel and life­style products and services.
The company specia­li­zes in flash sales with daily offers that are available exclu­si­vely via www.deindeal.ch, the DeinDealapp and www.my-store.ch are sold.

With loca­ti­ons in Zurich and Geneva, the company gene­ra­ted DeinDeal gene­ra­ted sales of over CHF 100 million, making it one of the top 10 e‑commerce portals in Switzerland.
Every year, the company sends more than 1,000,000 parcels nati­on­wide in less than two days, ensu­ring a fast and relia­ble service for custo­mers of Your­Deal.

Florian Korp (photo © Liberta Part­ners) of Liberta Part­ners: “DeinDeal’s inno­va­tive approach and strong market presence are the ideal basis for further expan­ding the company’s leading posi­tion in the Swiss e‑commerce market.” Rainer Traub of Liberta Part­ners: “We are deligh­ted to welcome Dr. Tobias Heller and Dr. Phil­ipp Wahl, two highly expe­ri­en­ced and accom­plished retail and e‑commerce execu­ti­ves, as the new mana­ging direc­tors of DeinDeal to further drive growth and lead the company to new heights.“Robin Lingg, outgo­ing Chair­man of the Manage­ment Board of DeinDeal AG: “Your­Deal has made great progress with Ringier as majo­rity share­hol­der and we are convin­ced that with Liberta Part­ners we have found the right part­ner for the next growth phase of the company.
I would like to thank Allen and John Kriefthe foun­ders and part­ners as well as the entire manage­ment team for their commit­ment, passion and energy, which they have inves­ted so successfully in the deve­lo­p­ment of DeinDeal over the last few years.”

All parties have agreed not to disc­lose further details of the tran­sac­tion.About DeinDeal AG DeinDeal AG is a leading Swiss online market­place offe­ring a wide range of products and services, inclu­ding exclu­sive offers and discounts in various cate­go­ries such as fashion, elec­tro­nics, travel and lifestyle.
Since its foun­ding in 2010, DeinDeal has become synony­mous with quality and value in the Swiss e‑commerce sector, serving milli­ons of satis­fied customers.
The company stri­ves to provide a seam­less shop­ping expe­ri­ence charac­te­ri­zed by a user-friendly plat­form, excep­tio­nal custo­mer service and a select range of high-quality products.
DeinDeal has not only set the stan­dard in online retail with its inno­va­tive approach, but has also made a name for itself among Swiss consu­mers that they trust.
The company is constantly evol­ving to meet the chan­ging needs of its custo­mers and ensure a dyna­mic and enga­ging shop­ping experience.
For more infor­ma­tion visit:www.deindeal.chÜber Liberta Part­ners Liberta Part­ners is a multi-family holding company based in Munich. The company makes targe­ted invest­ments in compa­nies in German-spea­king count­ries, parti­cu­larly in succes­sion situa­tions and group spin-offs, with clear opera­tio­nal and stra­te­gic deve­lo­p­ment poten­tial. These compa­nies are actively deve­lo­ped as part of the “100% Core & Care” concept and bene­fit from the entre­pre­neu­rial exper­tise of Liberta Part­ners. The Liberta Part­ners team consists of 20 employees working in the areas of M&A, Corpo­rate Deve­lo­p­ment and Legal & Admi­nis­tra­tion, supported by an active indus­try advi­sory board. You can find further infor­ma­tion at: www.liberta-partners.comAbout Ringier

Ringier is a Swiss media and tech­no­logy company.
The Group compri­ses around 140 compa­nies that operate nume­rous leading media brands, digi­tal plat­forms and market­places in 20 countries.
Almost 80 percent of its opera­ting profit comes from the digi­tal business.
This makes Ringier one of the leading Euro­pean media companies.
For 190 years, the family-owned company has focu­sed on entre­pre­neur­ship, colla­bo­ra­tion, inno­va­tion, trust and courage. www.ringier.com