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Nachfolgekontor supports INTRAG in merger with OMERGY
Wetzlar / Kiel / Hamburg — INTRAG Internet Regional GmbH (“INTRAG”), a specialist in regional online marketing with a focus on small and medium-sized enterprises, is to become part of the OMERGY Group (“OMERGY”) as part of a strategic growth partnership.
With this transaction, the innovative provider of online marketing products based in Hamburg is expanding its service portfolio and strengthening its market position in the field of regional online marketing.
Nachfolgekontor, together with sonntag corporate finance one of Germany’s leading M&A advisory boutiques for medium-sized companies, successfully advised INTRAG on the merger.
Founded in Kiel in 1999, INTRAG specializes in the marketing and provision of online marketing services.
It focuses in particular on companies that want to expand their local online presence in a targeted manner.
INTRAG offers its customers a comprehensive digital service portfolio that includes search engine marketing (SEO and SEA) as well as effective online advertising in the form of website design and corporate videos.
INTRAG’s core product is the SEO optimization of Google business profiles, supported by a specially programmed SEO tool set and AI-based applications for SEO content creation. Continuing the life’s work With the recent merger of INTRAG and OMERGY, both companies are taking their growth to a new level: by integrating INTRAG, the more than 2,100 active OMERGY customers benefit from both the digital SEO marketing tools and INTRAG’s many years of regional expertise.
OMERGY, formerly adzLocal and majority-owned by Munich-based private equity firm PINOVA Capital since June 2021, uses its unique technological platform to support local companies throughout Germany with a comprehensive online marketing mix of Google Ads, website design and contact tracking to acquire new customers, which in turn will benefit the approximately 8,500 INTRAG customers.
The previous INTRAG owners, Burkhard and Hartmut Wehrmeyer, are acquiring a minority stake in the OMERGY Group as part of the transaction and will continue to closely support INTRAG’s further growth under the aegis of OMERGY.
Together with CEO Simone Baade-Doerfner and COO Carsten Schmidt, Hartmut Wehrmeyer will help shape the Group’s product portfolio as CPO and new member of the OMERGY management board.
“In OMERGY, we have found a partner with whom we can lead our company into a promising, high-growth future. A merger from which both sides will benefit significantly. I look forward to accompanying the next steps of the partnership and thus promoting the growth of INTRAG and OMERGY,” explains Hartmut Wehrmeyer, former owner and Managing Director of INTRAG.
“The market for digital marketing is growing rapidly — and the increasing use of artificial intelligence is naturally fueling this development further. Digital marketing tools are therefore becoming increasingly important for companies across all sectors. With the merger, both companies are ideally positioned to benefit from these market opportunities in the long term,” comments David Weidmann, Partner and responsible Project Manager at Nachfolgekontor. About Nachfolgekontor and sonntag corporate finance Nachfolgekontor GmbH, together with sonntag corporate finance GmbH, is one of the leading M&A consulting firms in the German SME sector. The team of almost 30 experts accompanies medium-sized entrepreneurs exclusively through the entire sales process. “Our task is to safeguard life’s work,” is how we see ourselves. In doing so, customers benefit from a unique approach that has won multiple awards from the business press, and which protects the identity of their companies to a special degree. Thanks to their excellent access to medium-sized companies, Nachfolgekontor and sonntag corporate finance have also established themselves as a strong partner at the side of renowned national and international major companies and investors in acquisitions. This is also demonstrated by the top position recently achieved at the Mergermarket League Table. With a total of ten accompanied transactions in the first quarter of 2024, the M&A consultancy ranks first in Germany.
www.nachfolgekontor.de | www.sonntagcf.com About INTRAG Internet Regional GmbH www.intrag.de About OMERGY GmbH https://www.omergy.de/