Hamburg, Germany —
BackMarket
, the world’s leading online platform for used and refurbished electronic products, has raised €110 million in a Series C financing round. Investors are Goldman Sachs, Aglaé Ventures (the venture arm of Groupe Arnault) and Eurazeo Growth. Among other things, the French fairtech startup intends to use the fresh capital to consolidate its role in Germany and expand its international market leader position in the DACH market as well. Previously, Back Market had successfully completed two rounds of financing totaling €48 million from Aglaé Ventures, Eurazeo Growth and Daphni.
Expansion in the DACH market: Focus on Germany
Back Market launched in France more than five years ago as the first online marketplace to focus exclusively on used and remanufactured electronics and electrical appliances (“refurbished”). In the meantime, the green tech pioneer is active with its innovative business model in seven other countries (Germany, Austria, Italy, Spain, the United Kingdom, Belgium and the United States). In the DACH market, Back Market has been operating in Germany since 2016 and now also in Austria since the beginning of 2020. Plans are in place to open an office in Germany this year to accelerate expansion here. Expansion into neighboring Austria is also to be managed from Germany. Investments are increasingly being made in the areas of business development, marketing and new talent.
“The financing is a definitive signal of maturity, not only for Back Market, but also for the rapidly growing refurbished industry,” commented Thibaud Hug de Larauze, CEO and co-founder of Back Market. “We have created a global brand and established a name that is not only synonymous with ‘refurbished,’ but also with ‘quality. The task now is to anchor this parable even more firmly in the DACH region. Germany is a key market for us: the German market is one of the most dynamic markets in terms of e‑commerce and at the same time shows a strong environmental awareness among consumers.”
Back Market’s mission: reduce e‑waste and CO2 worldwide
“Investors have recognized the shift currently taking place towards ‘ethical consumption’ and Back Market’s unique position in the market,” Hug de Larauze continues. “Our mission is to achieve a fundamental shift in mindset among consumers and counteract the trend of constantly buying new electronics.”
To that end, the fair-tech startup offers value for money, with discounts of 30 to 70 percent off the price of new, while creating an easy-to-use means of combating the unfolding “e‑waste” crisis. Globally, over 44 million tons of electronic waste was produced in 2016, with an annual growth rate of 3–4%. That number is expected to grow to 52.2 million tons by next year.
Giving “refurbished” a good name: Back Market focuses on quality
Another large part of the investment sum is to flow into quality control: With the help of the additional financial resources, Back Market intends to triple the team size in this segment. In addition, the startup wants to improve its own algorithm with a machine learning unit, introduce new services around logistics and repair, and expand its own expertise in terms of remanufacturing (procurement of equipment, spare parts, test protocols, R&D, etc.) for the benefit of its sellers.
Back Market already works with more than 1,000 certified partner workshops that inspect and refurbish used equipment before it goes into resale. As a sign of confidence in quality control, Back Market in Germany and Austria equips all products with a 36-month warranty. This offers consumers a safe and attractive alternative to buying new.
Alexandre Flavier, Investor Goldman Sachs Growth: “Back Market is a prime example of our strategy to support visionary entrepreneurs in developing alternative models for the world of tomorrow. We are very excited to be working with Thibaud and his talented team. They can play an important role in the circular economy and be a milestone on the road to more sustainable growth. We look forward to providing Back Market with the best possible support during this phase and as they expand internationally.”
Antoine Loison, co-founder and general partner of Aglaé Ventures, said, “Aglaé Ventures is proud to be an early investor in Back Market. We look forward to supporting its founders for the long term and contributing to the development of a greener environment for buying and selling electronic products.”
Yann du Rusquec, Managing Director Eurazeo Growth: “The current Corona crisis proves the incredible resilience of Back Market’s model. The combination of good value for money, stable local supply chains and a strong sustainability mission enables the company to respond to consumer needs even in these challenging times. Needless to say, Back Market is currently performing extremely well.”
About Back MarketFounded in France in 2014, the startup Back Market is the first online marketplace focused on bringing thousands of electronics refurbished by certified repair shops to consumers. Founders Thibaud Hug de Larauze, Quentin Le Brouster and Vianney Vaute (photo Backmarket © Julie Glassberg) firmly believe that consumer wants and needs can be met by remanufactured appliances. As a driver of the circular economy, Back Market wants to make a decisive contribution to a fundamental change in mentality and reduce e‑waste.
Currently present in eight countries (France, Germany, Italy, Spain, United Kingdom, Austria, Belgium and United States), the company now employs around 280 people in Paris, Bordeaux and New York.
About the Merchant Banking division of Goldman Sachs
Founded in 1869, Goldman Sachs Group, Inc. is a global leader in investment banking, securities and investment management. The Goldman Sachs Merchant Banking Division (MBD) is the primary center for the firm’s long-term principal investment activities. MBD is one of the world’s leading private equity investors, with investments in private equity, growth equity, infrastructure, private debt and real estate.
About Groupe Arnault
Groupe Arnault is the family holding company of Bernard Arnault, the main shareholder of the LVMH Group. Groupe Arnault has been investing in companies with a strong technological focus for more than 20 years and has been instrumental in helping them grow into some of the world’s leading companies. Following its initial investment through Aglaé Ventures, its early-stage investment program, Groupe Arnault is increasing its investment during this third round of financing.
About Eurazeo
With a diversified portfolio of approximately €16 billion in assets under management, including €10 billion from third parties, Eurazeo is a leading global investment firm with offices in Paris, Luxembourg, New York, Shanghai and Sao Paulo. Its mission is to identify, accelerate and improve the transformation potential of the companies in which it invests. As a global long-term shareholder, the firm provides the companies it serves with deep industry expertise, a gateway to global markets, and a stable foothold for transformational growth.
About Daphni
Daphni is a European VC firm investing in user-centric startups with European DNA and strong international ambitions. The company is supported by daphnipolis, a tight-knit community of more than 300 entrepreneurs, executives, academics, artists and consultants, and a digital platform to ensure both efficiency and full transparency. The company was founded in 2015 and is based in Paris, France.