Price f(x) extends Series B financing round by € 23 million.

Munich — Munich-based start-up Price f(x) secu­res another EUR 23m in an expan­sion of its Series B finan­cing round. The round was led by Digi­tal + Part­ners and Bain & Company. Talis Capi­tal also parti­ci­pa­ted again. LUTZ | ABEL accom­pa­nies Price f(x) in the exten­sion — as alre­ady in the previous finan­cing round.

Foun­ded in Munich in 2011, the start-up offers a modu­lar SaaS solu­tion for opti­mi­zing price manage­ment (PO&M) and pricing (CPQ) for busi­nesses of all sizes. The expan­ded funding was led by Digi­tal + Part­ners, a Euro­pean B2B tech­no­logy inves­tor, and manage­ment consul­ting firm Bain & Company. Talis Capi­tal, the initial inves­tor in the Series A round, also made a further invest­ment, brin­ging the total invest­ment in Series B to EUR 48 million.

With the support of the inves­tors, Price f(x) 2020 would like to focus more on the further deve­lo­p­ment of the plat­form func­tions, expand the func­tion­a­li­ties, bring more products to the market and also deal more inten­si­vely with sales and marke­ting. The company conti­nues to anti­ci­pate steady inter­na­tio­nal growth — also on a coope­ra­tive as well as stra­te­gic level. Accor­ding to the company’s own infor­ma­tion, the value of the company has alre­ady tripled in the last 12 months. In the current finan­cing round, Price f(x) was again accom­pa­nied by the VC experts from LUTZ | ABEL. In addi­tion to Dr. Bern­hard Noreisch, Jan-Phil­ipp Kunz provi­ded compre­hen­sive advice.

Advi­sor Price f(x): AG LUTZ | ABEL Rechts­an­walts PartG mbB (Corpo­rate Law, Venture Capi­tal / M&A)
Dr. Bern­hard Noreisch, LL.M. (Part­ner), Jan-Phil­lip Kunz, LL.M.