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Photo: Ernst Brandl, co-founder of Brandl Talos, Vienna (© brandltalos.com)

Sports betting: Tipico acquires ADMIRAL Austria from NOVOMATIC

Photo: Ernst Brandl, co-foun­der of Brandl Talos, Vienna (© brandltalos.com)
20. Janu­ary 2025

St. Julian’s/ Karlsruhe/ Gumpolds­kir­chen — The Tipico Group, the leading provi­der of sports betting in German-spea­king count­ries, has concluded an agree­ment to acquire 100% of the shares in ATLAS Group GmbH, parent company of the ADMIRAL Group in Austria, from NOVOMATIC AG. The Tipico Group, the leading provi­der of sports betting and online slot machi­nes in Germany, sees this invest­ment as an important step towards further streng­thening its posi­tion in Austria and expan­ding its port­fo­lio. The NOVOMATIC AG Group confirms this step with a stron­ger focus on its inter­na­tio­nal busi­ness orien­ta­tion as a global inno­va­tion leader in the indus­try. Axel Hefer, CEO Tipico Group says: “This agree­ment repres­ents an important step in Tipico’s expan­sion stra­tegy to further expand our leading role in the German-spea­king region and streng­then our market posi­tion in Austria. Tipico has stood for state-of-the-art tech­no­logy, inno­va­tive products and consu­mer protec­tion for 20 years. We are deligh­ted to have found a part­ner in the ADMIRAL Group that shares the same values and we look forward to a successful future in the Austrian sports betting and gaming market.” Stefan Krenn, CEO of NOVOMATIC AG, said: “We have deci­ded to sell the ADMIRAL Group in Austria in order to focus on inter­na­tio­nal growth markets and drive forward our global expan­sion. With Tipico, we have found a highly profes­sio­nal and relia­ble part­ner who will conti­nue to run ADMIRAL in Austria successfully and sustain­ably.” The agree­ment is subject to certain condi­ti­ons prece­dent such as regu­la­tory appr­ovals. Consul­tant Tipico: BRANDL TALOS, Vienna We accom­pany compa­nies on their way to making the best decis­i­ons. At BRANDL TALOS, we are not only known for our legal exper­tise: We are compa­n­ions, advi­sors, spar­ring part­ners and always keep an eye on the busi­ness side. https://brandltalos.com

 

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