Walberg & Cie. accompanies succession of the Hotelmarketing Group

Munich — HOTELMARKETING GRUPPE (“HMG”) has become part of LHS — Leading Hospi­ta­lity Solu­ti­ons Holding GmbH (“LHS”) as part of an exter­nal succes­sion solu­tion. The tran­sac­tion was struc­tu­red as an asset deal. 

Foun­ded in 2005, HMG is a full-service marke­ting agency based in Munich that specia­li­zes exclu­si­vely in the hotel indus­try. Since then, around 1,000 hotels in Germany, Austria, Switz­er­land and South Tyrol have bene­fi­ted from its tailor-made marke­ting stra­te­gies for hotels and its many years of expe­ri­ence in hotel consul­ting. Over 200 hotel concepts have been deve­lo­ped by the consul­ting and crea­tive agency, which supports owner-mana­­ged hotels in German-spea­king count­ries from the deve­lo­p­ment phase of new hotel concepts to detailed plan­ning and compre­hen­sive marketing. 

Toge­ther with HMG and the other compa­nies Brand­na­mic and Yano­vis, LHS now forms a strong “hospi­ta­lity think tank”, making it the only provi­der in the German-spea­king world to cover all phases of the guest jour­ney holi­sti­cally and profes­sio­nally: pre-stay, on-stay and post-stay, using inno­va­tive soft­ware solutions.

Advi­sor HOTELMARKETING Gruppe GmbH: Walberg & Cie. 

The Walberg team, consis­ting of Dr. Simon Sabel (lead), Dr. Sebas­tian Binder and Manuel Brühl, provi­ded Patrick G. Rueff, who will act as mana­ging direc­tor of Hotel­mar­ke­ting Gruppe GmbH in the future, with compre­hen­sive legal and tax advice on the tran­sac­tion. The advice included the legal and tax struc­tu­ring of the asset deal, the due dili­gence as well as the prepa­ra­tion and nego­tia­tion of the tran­sac­tion documentation. 

M&A Advi­sory: VLpartner.de, Moritz von Laffert (Photo © VLpartner.de)

Walberg Law Tax Stra­tegy GmbH & Cie. KG

Dr. Sebas­tian Binder, Tax, Manuel Brühl, Tax, Dr. Simon Sabel, Corpo­rate M&A, Lead Partner

About Walberg & Cie.

Walberg Law Tax Stra­tegy GmbH & Cie. KG is a highly specia­li­zed legal and tax boutique with offices in Munich and Düssel­dorf. The focus is on corpo­rate, M&A and tax with an empha­sis on tran­sac­tions, restruc­tu­rings and succes­sion solu­ti­ons. The exper­tise of Walberg Law Tax Stra­tegy GmbH & Cie. KG is regu­larly in demand for complex deals, invest­ments and trans­for­ma­ti­ons, often with an inter­na­tio­nal dimension. 

www.walberg.law