PSG portfolio company Imaweb acquires Procar

Darmstadt/Madrid/Lyon — Imaweb, a leading inde­pen­dent deve­lo­per and provi­der of soft­ware solu­ti­ons for auto­mo­tive dealer­ships and repair shops in Europe, today announ­ced the acqui­si­tion of Procar Infor­ma­tik AG (“Procar”), a leading provi­der of soft­ware solu­ti­ons for car dealer­ships in the DACH region. The parties have agreed not to disc­lose the finan­cial details of the transaction.

Darm­­­stadt-based Procar Infor­ma­tik AG was foun­ded in 1998 and, with around 1,000 custo­mers, is one of the leading provi­ders of soft­ware solu­ti­ons for car dealer­ships in Germany. The company offers solu­ti­ons for dealers and work­shops of the most famous auto­mo­tive brands such as Toyota, BMW, Skoda, Seat, Volks­wa­gen, Audi, Ford and Renault.

Imaweb provi­des auto­mo­tive manu­fac­tu­r­ers (OEMs) and car dealer­ships with a compre­hen­sive range of soft­ware solu­ti­ons to help them digi­tize their entire proces­ses. The company is the market leader in custo­mer rela­ti­onship manage­ment (CRM), dealer­ship manage­ment and after­sa­les soft­ware. Since May 2019, Madrid-based Imaweb has been accom­pa­nied by funds advi­sed by PSG. PSG is an inves­tor specia­li­zing in soft­ware compa­nies that provi­des growth capi­tal to leading mid-market companies.

Through the acqui­si­tion of Procar, Imaweb estab­lishes a strong presence in the DACH region, the largest auto­mo­tive market in Europe. At the same time, the acqui­si­tion crea­tes a leading plat­form that will enable further conso­li­da­tion of the highly frag­men­ted soft­ware market for car dealer­ships. The two foun­ders of Procar, Volker Holt­haus and Karl-Heinz Schlapp, will conti­nue to manage the opera­tio­nal business.

“We are deligh­ted to have the Procar team support Imaweb. This tran­sac­tion repres­ents a leap forward in the deve­lo­p­ment of our company and is ther­e­fore an important mile­stone,” empha­si­zed Patrick Prajs, CEO, and Julian Ciccale, co-foun­­der and deputy CEO, of Imaweb. “By combi­ning Procar’s posi­tion as market leader in the DACH region with our exis­ting offe­ring in other Euro­pean count­ries, we are initia­ting Imaweb’s next phase of growth towards beco­ming a leading pan-Euro­­pean provider.”

Volker Holt­haus and Karl-Heinz Schlapp added: “We are very plea­sed to become part of Imaweb’s success story. Imaweb has a strong posi­tion in Europe and follows a part­ner­ship approach. This makes it exactly the right part­ner to take Procar to the next level of its development.”

PSG has been support­ing the foun­ders of Imaweb in the pan-Euro­­pean expan­sion of the leading Spanish provi­der of CRM solu­ti­ons in the auto­mo­tive indus­try since May 2019. Imaweb’s strong growth in recent years has been both orga­nic and driven by M&A acti­vity. Imaweb had alre­ady acqui­red IDF/Datafirst, a leading soft­ware deve­lo­per for car dealer­ships in France, in Septem­ber 2019 and formed it into a strong plat­form with the subse­quent acqui­si­ti­ons of TMS and Adstra­tegy. In addi­tion, Imaweb was able to expand its posi­tion on the Iberian Penin­sula through the acqui­si­tion of Serin­fer in Spain and Portu­gal, and also estab­lished itself in the Bene­lux count­ries with the acqui­si­tion of IT Motive and Evolutive.

About Imaweb

Imaweb is a leading soft­ware provi­der for auto­mo­tive sales in Europe. The company resul­ted from the merger in 2019 of Imaweb, a Spanish company specia­li­zing in the deve­lo­p­ment of global CRM solu­ti­ons for sales, marke­ting and custo­mer service, with DATA­FIRST‑I’Car Systems Group, the leading French provi­der of car dealer­ship soft­ware. www.imaweb.com

About Procar

Procar Infor­ma­tik AG is one of the leading German provi­ders of soft­ware solu­ti­ons for car dealer­ships. Foun­ded in 1998 by Volker Holt­haus and Karl-Heinz Schlapp, Procar today offers solu­ti­ons for around 1,000 car dealers and OEMs in the DACH region. The company’s custo­mers include dealer­ships of seve­ral global auto­mo­tive brands, inclu­ding Toyota, BMW, Skoda, Seat, VW, Audi, Ford, Renault and Nissan. www.procar.de

About PSG

PSG is a specia­list soft­ware company inves­tor, a subsi­diary of PSG Group of South Africa, which provi­des growth capi­tal to leading, fast-growing mid-market compa­nies. PSG works closely with foun­ders and manage­ment teams and supports them in imple­men­ting their stra­tegy. PSG provi­des opera­tio­nal and finan­cial resour­ces for this purpose to acce­le­rate growth. Since its incep­tion in 2014, PSG has assis­ted more than 65 soft­ware compa­nies and helped execute more than 275 add-on acqui­si­ti­ons. PSG has offices in London, Boston and Kansas City.