Reusable packaging start-up Vytal raises € 14 million

The fresh funds will allow Vytal to further deve­lop its tech­no­logy and make reusable pack­a­ging even more effi­ci­ent for compa­nies and consu­mers. In addi­tion, new econo­mic bene­fits will be crea­ted through brand part­ner­ships and impro­ved custo­mer inter­ac­tion. A signi­fi­cant portion of the funding will also go towards expan­sion in the US market, while Vytal conso­li­da­tes its leading posi­tion in Europe. 

Successful inter­na­tio­na­liza­tion and growing custo­mer base

Last year, Vytal more than doubled its turno­ver and expan­ded inter­na­tio­nally with new fran­chise part­ners in Alba­nia, Greece, the United Arab Emira­tes and South Africa. In addi­tion, a new busi­ness unit for major consu­mer brands and the event and enter­tain­ment indus­try was estab­lished. High-profile custo­mers such as Pepsi, UEFA Euro 2024 fan zones, Hyrox and Live Nation’s Insom­niac Festi­val Group alre­ady rely on Vytal’s reusable models. This expan­sion shows that Vytal is estab­li­shing itself as an indis­pensable part­ner for major brands and events and that the demand for sustainable pack­a­ging solu­ti­ons is growing beyond the hospi­ta­lity industry. 

Since its foun­da­tion in 2020, Vytal has deve­lo­ped into the most compre­hen­sive digi­tal reusable pack­a­ging network. The company licen­ses its tech­no­logy plat­form and opera­tes its own subsi­dia­ries in seve­ral count­ries in Europe and beyond. In just five years, Vytal has estab­lished itself as a key driver of the trans­for­ma­tion from single-use to reusable pack­a­ging and offers an inno­va­tive, scalable and econo­mic­ally viable alter­na­tive for compa­nies in the food service, beverage and event manage­ment industries. 

“This finan­cing round follows less than nine months after our last one and under­lines the extra­or­di­nary success our team has achie­ved in 2024,” says Dr. Tim Breker, co-foun­­der and CEO of Vytal. “With Inven Capi­tal and their exper­tise in inter­na­tio­nal growth, we are ideally posi­tio­ned to further scale our busi­ness model and estab­lish reusable pack­a­ging as the stan­dard in food­ser­vice, events and enter­tain­ment worldwide.” 

With the ever-incre­a­sing number of regu­la­ti­ons rest­ric­ting single-use pack­a­ging, Vytal’s data- and tech­­no­­logy-driven approach posi­ti­ons it at the fore­front of a rapidly growing market. The support from Inven Capi­tal and NRW.Venture confirms the confi­dence in Vytal’s ability to trans­form the pack­a­ging indus­try towards a circu­lar economy and realize envi­ron­men­tal and econo­mic bene­fits at scale. 

Compa­nies, brands and event orga­ni­zers looking for smart and sustainable pack­a­ging solu­ti­ons will find in Vytal the perfect part­ner for a sustainable circu­lar economy with real econo­mic added value.

“We have been support­ing the Vytal team since the very begin­ning and are convin­ced that they are ideally posi­tio­ned to trans­form the pack­a­ging indus­try towards a circu­lar economy,” says Kris­tyna Machova, Invest­ment Direc­tor at Inven. “Single-use pack­a­ging — espe­ci­ally plas­tic — is unneces­s­a­rily resource- and energy-inten­­sive. Vytal’s data-driven and tech­no­lo­gi­cal inno­va­tions not only make reusable pack­a­ging econo­mic­ally attrac­tive, but also more user-friendly for consu­mers and companies.” 

About VYTAL Global GmbH

VYTAL Global is revo­lu­tio­ni­zing the pack­a­ging indus­try by repla­cing single-use pack­a­ging with intel­li­gent reusable solu­ti­ons. Using cutting-edge soft­ware and data analy­tics, Vytal provi­des econo­mic­ally viable and sustainable pack­a­ging solu­ti­ons that bene­fit both busi­nesses and the envi­ron­ment. The company has been inter­na­tio­nally reco­gni­zed by the Harvard Busi­ness Review for its inno­va­tive data model and is a leader in the global tran­si­tion to a circu­lar economy. With a network of over 7,000 part­ners in 24 count­ries, Vytal is driving the reduc­tion of single-use pack­a­ging waste. 

Vytal has laun­ched a specia­li­zed busi­ness unit to expand its reach and provide reusable solu­ti­ons for the event and enter­tain­ment indus­try. This initia­tive demons­tra­tes Vytal’s commit­ment to sustaina­bi­lity by meeting the speci­fic needs of large events and venues. — VYTAL Global and its inter­na­tio­nal subsi­dia­ries share a clear vision: to trans­form pack­a­ging systems world­wide and create inno­va­tive, envi­ron­men­tally friendly alter­na­ti­ves for a more sustainable future. 

About Inven Capital

Inven Capi­tal is a €500 million Euro­pean venture capi­tal fund specia­li­zing in late-stage climate tech invest­ments, backed by CEZ Group and the Euro­pean Invest­ment Bank. Inven Capital’s stra­tegy is to invest in inno­va­tive, fast-growing scale-ups with demons­tra­ble reve­nues and strong decar­bo­niza­tion poten­tial. Since 2015, Inven Capi­tal has inves­ted in eigh­teen compa­nies, inclu­ding Sonnen, Sunfire, tado, Forto, Driivz, CyberX and Tara­nis, with five successful exits.