With Nordholding, BestFit Group grows to over 120 locations

Rosenheim/ Hano­ver — From Octo­ber 2023, the Best­Fit Group will have 120 fitness studios under its roof: with the acqui­si­tion of all 9 loca­ti­ons of the premium value chain FLEXX Fitness, the nort­hern holding subsi­diary Best­Fit Group is thus growing signi­fi­cantly in the Colo­gne area. Thus, the Best­Fit Group remains the fastest growing fitness chain in Germany and reaches another mile­stone with more than 400,000 members.

With 111 studios to date, over 350,000 members and around 1,400 employees, the Best­Fit Group is one of the largest fitness opera­tors in Germany. With its estab­lished brands Ai Fitness and jumpers fitness, the Best­Fit Group is posi­tio­ned in the fast-growing premium value segment.

With the acqui­si­tion of all 9 loca­ti­ons of FLEXX Fitness, another step in the expan­sion stra­tegy of the Best­Fit Group has now been taken. With the regio­nal distri­bu­tion of FLEXX Fitness, the Best­Fit Group is expan­ding its local presence in the Colo­gne area. FLEXX Fitness loca­ti­ons will conti­nue to operate under the Ai Fitness brand.

Rainer Mast, CFO of the Best­Fit Group, comm­ents, “The fact that we have been able to expand our growth even further and reach our goal ahead of sche­dule makes me very proud. The highly successful FLEXX Fitness brand repres­ents the perfect exten­sion for us.” “The entire Best­Fit team is very exci­ted about the nine FLEXX clubs and their more than 50,000 members,” adds Stephan Schulan, CEO of the Best­Fit Group.

Even at the time of the merger of Ai Fitness and jumpers fitness in Octo­ber 2020, the Best­Fit Group, which was foun­ded at the same time, recor­ded the stron­gest growth rates within the German fitness market. Through targe­ted acqui­si­ti­ons of indi­vi­dual loca­ti­ons in North Rhine-West­­pha­­lia, Hesse and Baden-Würt­­te­m­­berg, the Best­Fit Group has alre­ady grown by more than 35 clubs since summer 2022 to date, which are also mana­ged under the Ai Fitness and jumpers fitness brands.

“With the acqui­si­tion of FLEXX Fitness, we again under­line our clear focus on premium value fitness in Germany. We conti­nue to see signi­fi­cant growth poten­tial in the German market. With our two estab­lished brands AI and jumpers Fitness, we are very well posi­tio­ned for this,” explains Maxi­mi­lian Frey (Photo © Nord­hol­ding), Prin­ci­pal at NORD Holding.

On the part of NORD Holding, the tran­sac­tion was imple­men­ted by Maxi­mi­lian Frey and Moritz Stolp.

With 120 studios and around 400,000 members, the Best­Fit Group is one of the most successful and fastest growing fitness groups on the German market. The Best­Fit Group emer­ged in 2020 from the merger of jumpers fitness and Ai Fitness and is now one of the largest fitness chains in the growing premium value segment in Germany. Thanks to the parti­ci­pa­tion of the equity inves­tor NORD Holding from Hano­ver, it has been possi­ble to imple­ment an ambi­tious growth course in the German-spea­king region in recent years. The brands of the Best­Fit Group jumpers fitness and Ai Fitness present them­sel­ves with an excel­lent price-perfor­­mance ratio, state-of-the-art equip­ment and a diverse and inno­va­tive fitness offering.

About Nord­hol­ding

With a history of over 50 years and assets under manage­ment of € 3 billion, NORD Holding is one of the leading private equity and asset manage­ment compa­nies in Germany. The focus is on the busi­ness areas of direct invest­ments and fund invest­ments. The focus of the direct busi­ness is on the struc­tu­ring and finan­cing of corpo­rate succes­sion models, the acqui­si­tion of group divisions/subsidiaries and the expan­sion finan­cing of medium-sized compa­nies. In contrast to most other finan­cial inves­tors, who only manage time-limi­­ted funds, NORD Holding acts as a so-called “ever­green fund” with no time limit and invests from its own balance sheet. The company is curr­ently invol­ved with more than 15 compa­nies in Germany and other German-spea­king count­ries. The Fund Invest­ments busi­ness unit targets the micro and small cap segment of mid-market-orien­­ted private equity funds in Europe. The focus here is on primary, secon­dary and co-inves­t­­ments. NORD Holding focu­ses stron­gly on buyout mana­gers newly estab­lished on the market, opera­tio­nal invest­ment stra­te­gies and also regu­larly acts as an anchor inves­tor. www.nordholding.de