Bregal acquires a stake in Murnauer Markenvertrieb

Egels­bach / Munich — Funds advi­sed by Bregal Unter­neh­mer kapi­tal (“Bregal Entre­pre­neu­rial Capi­tal”) acquire a majo­rity stake in Murnauer Marken­ver­trieb GmbH, based in Egels­bach near Frank­furt am Main. The company deve­lops and distri­bu­tes medi­cal, natur­opa­thic and cosme­tic products, dental care prepa­ra­ti­ons and nutri­tio­nal or dietary supple­ments. The seller of the shares is Colo­­gne-based FETTE Pharma AG, a family holding company headed by Tamar Ving­ron and her brot­her Henry Dawi­do­wicz, which will conti­nue to hold a signi­fi­cant stake in the company. Mr. Dawi­do­wicz will conti­nue to manage Murnauer’s busi­ness as CEO — along­side Ms. Henrike Schick as CMO and Mr. Tilo Beer­baum as COO.

Successful with brands such as PERLWEISS, Salt­house and Dermasel
FETTEPharma has been successfully repre­sen­ted on the German market for over 40 years and has specia­li­zed in products using the unique active ingre­di­ent Dead Sea salt for thera­peu­tic and cosme­tic appli­ca­ti­ons since 1976 — inclu­ding brands such as “Derma­Sel” and “Salt­house”. Foun­ded around 30 years ago, Murnauer Marken­ver­trieb GmbH has been part of the FETTE Pharma Group since 2012 and distri­bu­tes its nume­rous medi­cal, cosme­tic and well­ness products for phar­macies, food retail­ers and drugs­to­res. In addi­tion, the company is successful with well-known brands such as “PERLWEISS” (teeth whitening products), “Murnauer’s Bach flowers” and “Früh­mes­ner” (natu­ral medi­cine and natu­ral cosme­tics lines) as well as “Murnauer’s crys­tal deodo­rant” in the afore­men­tio­ned sales chan­nels. The steadily growing product port­fo­lio with its own and licen­sed brands has been among the leaders in the respec­tive product segments for deca­des and focu­ses on premium quality as well as valuable and well-tole­ra­­ted ingredients.

Focus on growth in highly attrac­tive market environment
“I am plea­sed to have found the ideal part­ner in Bregal, which will support Murnauer’s successful course not only with capi­tal strength, but also with the neces­sary sensi­ti­vity to our tradi­tion and corpo­rate values, as well as with profound know-how and networ­king in the health­care market,” explains Henry Dawi­do­wicz, Mana­ging Part­ner of Murnauer. Bregal Unter­neh­mer­ka­pi­tal is itself part of a family busi­ness built up over gene­ra­ti­ons and accom­pa­nies medium-sized compa­nies in Germany, Austria and Switz­er­land of various indus­tries in their deve­lo­p­ment within the frame­work of long-term invest­ments. Toge­ther with the manage­ment and the employees, Bregal now wants to conti­nue the inter­na­tio­na­liza­tion of Murnauer, open up new markets and expand the product port­fo­lio. Acqui­si­ti­ons of suita­ble brands are also opti­ons in the new stra­tegy. “The trend towards healthy, sustainable nutri­tion, natu­ral cosme­tics as well as alter­na­tive medi­cine conti­nues unstopp­ably — in this envi­ron­ment, a supplier as excel­lently posi­tio­ned in the market and as renow­ned as Murnauer has the best oppor­tu­ni­ties for further deve­lo­p­ment,” says Florian Schick, Chair­man of the Manage­ment Board at Bregal Unter­neh­mer­ka­pi­tal. “We are very exci­ted to lead Murnauer into the next phase of growth with Henry Dawi­do­wicz and the entire team.”

The parties have agreed not to disc­lose the sale price or other details of the tran­sac­tion. The tran­sac­tion is still subject to the usual regu­la­tory approval.

About Bregal Entre­pre­neu­rial Capital
Bregal entre­pre­neu­rial capi­tal is part of a family busi­ness built over gene­ra­ti­ons. The focus is on invest­ments that are open to long-term commit­ments and inde­pen­dent of deve­lo­p­ments on the finan­cial markets. Bregal Unter­neh­mer­ka­pi­tal iden­ti­fies compa­nies that have strong manage­ment teams and are conside­red market leaders or “hidden cham­pi­ons” in their respec­tive segments. Thanks to flexi­ble finan­cing and tran­sac­tion struc­tures, both mino­rity and majo­rity share­hol­dings are targe­ted. In doing so, Bregal Unter­neh­mer­ka­pi­tal is able to sensi­tively and result-orien­­tedly design even complex indus­trial spin-offs, manage­ment buy-outs or succes­sion situa­tions. Bregal Unter­neh­mer­ka­pi­tal stri­ves to support compa­nies in incre­asing their sales and profi­ta­bi­lity in a sustainable manner and accom­pa­nies them with capi­tal, long-stan­­ding finan­cing exper­tise and a broad network of entre­pre­neurs and indus­try experts. www.bregal.de

About Murnauer Markenvertrieb
Murnauer Marken­ver­trieb GmbH, head­quar­te­red in Egels­bach near Frankfurt/Main, has been deve­lo­ping and marke­ting medi­cal and cosme­tic products, dental care prepa­ra­ti­ons, natur­opa­thic special­ties, and food and nutri­tio­nal supple­ments for 25 years. The steadily growing product port­fo­lio with own and licen­sed brands has been among the leaders in the respec­tive product segments for deca­des. The company relies on the active prin­ci­ples of nature in combi­na­tion with modern know-how. www.murnauers.de