Deutsche Beteiligungs AG acquires majority stake in UNITY AG
Frankfurt am Main — Deutsche Beteiligungs AG (DBAG) is investing in UNITY AG — Aktiengesellschaft für Unternehmensführung und Informationstechnologie (UNITY AG), a leading international consulting firm specializing in technology consulting and digitalization processes.
A fund advised by DBAG acquires a controlling stake in UNITY AG.
The previous shareholder, UNITY Innovation Alliance, which in turn is owned by its founders and employees, acquires an almost equal economic stake.
In addition, UNITY AG employees are also investing directly in UNITY AG as part of the transaction.
This results in a constellation of strong partners through the capital share ratios.
The transaction, which is still subject to approval by the antitrust authorities, is expected to be completed by the end of the third quarter of 2024.
The parties have agreed not to disclose the terms of the sale. Holistic consulting approach for sustainable success UNITY AG, which was named as one of the 14 most important management consultancies in Germany in the renowned Lünendonk® List 2024, offers comprehensive services to clients such as AIRBUS, GEA, Lufthansa Technik, Mercedes-Benz, Miele and the University Hospital of Cologne.
From 14 locations, almost 400 employees enable UNITY AG customers to successfully position themselves in the age of digitalization and sustainability — in 2023, a total output of more than 72 million euros was generated.
Traditional, isolated consulting approaches fall short due to the complex challenges of digital transformation.
This is UNITY AG’s core area of expertise.
It offers its customers the experience of hundreds of successful projects paired with the innovative power of continuous further development of its areas of expertise and consulting approaches.
The strong growth of UNITY AG also characterizes this strategy.
In recent years, the company has grown by an average of 13 percent per year, clearly outperforming the overall market in Germany (approx. seven percent). UNITY AG is an ideal addition to DBAG’s portfolio The investment decision stems from the fact that the digitalization market is largely resilient to macroeconomic effects.
The demand for consulting services is characterized by structural growth and therefore offers attractive development opportunities.
These can be further intensified through the implementation of strategic M&A transactions.
As a management consultancy, UNITY AG fits seamlessly and complementarily into DBAG’s IT services and software portfolio, which accounts for around 17 percent of the overall portfolio.
The investment in UNITY AG will benefit from this sector expertise and DBAG’s network.
Both are fed by current (akquinet, AOE, Cloudflight, freiheit.com) and former (in-tech, Solvares) investments. “UNITY AG is an ideal addition to our portfolio. The company impresses with its innovative and integrative consulting approach, which goes far beyond pure IT consulting. UNITY AG supports customers as a sparring partner along the entire value creation process. This turns them into digital champions and also enables them to take the demanding challenges of digitalization into their own hands. Together with the founders, board members and partners of UNITY AG, this forms the basis for the growth path that we have jointly defined and that will be pursued in the coming years,” says Jannick Hunecke, Member of the Management Board of Deutsche Beteiligungs AG (Photo: DBAG).
Values and management systems guarantee success UNITY AG organizes its services within seven service units, including Cyber Security, IT Transformation and Sustainability.
The range of services is value-oriented and is based on “Innovate”, “Integrate”, “Transform” and “Realize”.
These values are the foundation of the consulting approach and ensure successful project implementation.
The UNITY AG management system plays a central role in the corporate strategy, focuses action on a concrete target image and serves as a compass in consulting.
By continuously analyzing new trends, UNITY AG is able to anticipate and identify dynamic and technological developments at an early stage.
The high quality of the management system is regularly confirmed by external certifications, including the internationally valid DIN EN ISO 9001:2015 and DIN EN ISO/IEC 27001:2017 for information security management.
Future-oriented consulting for digital change “We are looking forward to great growth opportunities thanks to our brand core of ‘innovation, digitalization and transformation’. This can be further leveraged through strategic acquisitions. DBAG’s diverse M&A experience also helps us here. In this respect, we are very much looking forward to the collaboration and the opportunity to work together on our strategic development,” says
Christoph Plass, founder and CEO of UNITY AG, explains further: “We have found the ideal investor in DBAG. Its proximity to SMEs and its sector expertise represent real added value for UNITY AG. In addition to these technical factors, the ‘cultural fit’ also played a decisive role for us — we not only share a common vision, but also the same values.”
Dr.-Ing. Frank Thielemann, long-standing CEO of UNITY AG, adds: “In recent years, we have realized a very successful organic growth story. The industry and customer portfolio that we have built up is an excellent basis, also for our organic growth in the coming years. The continuation of this path — coupled with the additional opportunities of acquisitions with our strong investor DBAG — will lead to a more ambitious growth path.”
UNITY AG is committed to active transformation.
In this respect, the corporate strategy is geared towards linking all relevant economic and ecological factors in order to continuously increase customer and employee satisfaction.
This claim is underlined by various awards.
These include the fifth “Best of Consulting” award from WirtschaftsWoche, the “Top Company” award from the employer rating portal kununu and the “Very Good Employer” award from the international research and consulting institute Great Place to Work®.
In addition, numerous certifications and memberships in the ESG context, such as the UN GLOBAL Compact, the German Sustainability Code, the ecovadis® award and the ÖKOPROFIT® certification, demonstrate UNITY AG’s high level of ESG commitment. About DBAG Deutsche Beteiligungs AG (DBAG), which has been listed on the stock exchange since 1985, is one of the most renowned private equity companies in Germany. As an investor and fund advisor, DBAG’s investment focus has traditionally been on medium-sized companies with a focus on well-positioned companies with development potential, primarily in the DACH region. The industry focus is on manufacturing companies, industrial service providers and IndustryTech companies — i.e. companies whose products enable automation, robotics and digitization — as well as companies from the broadband telecommunications, IT services, software and healthcare sectors. Since 2020, DBAG has also been represented in Italy with its own office in Milan. Assets managed or advised by the DBAG Group amount to approximately 2.6 billion euros. As part of its strategic partnership with ELF Capital Group, DBAG is adding private debt capital to its range of flexible financing solutions for SMEs.