GÖRG advises The Relevance Group on the acquisition of IMG

Hamburg — The Hamburg-based Ufenau Capi­tal subsi­diary The Rele­vance Group GmbH (TRG) has acqui­red IMG Inter­ac­tive Marke­ting Group GmbH.
A GÖRG team led by Frank­furt part­ners Dr. Tobias Fenck and Markus Beyer provi­ded The Rele­vance Group with compre­hen­sive legal and tax advice on the transaction.
Foun­ded by Jürgen Rösger, Hamburg-based IMG GmbH has estab­lished itself as a high-end consul­ting agency for digi­tal growth since 2014.
It specia­li­zes in support­ing inter­na­tio­nally active bran­ded goods and service provi­ders (parti­cu­larly from the fast-moving consu­mer goods, auto­mo­tive, retail, tele­com­mu­ni­ca­ti­ons, IT and commu­ni­ca­ti­ons indus­tries), in parti­cu­lar in the deve­lo­p­ment and imple­men­ta­tion of new forms of consu­mer commu­ni­ca­tion, espe­ci­ally in the area of mobile commu­ni­ca­tion and advertising.
The company also acts as a “task force” and “think tank” for the top marke­ting manage­ment of sales-orien­­ted industries.
Its clients include Luft­hansa, Deut­sche Bahn and Deut­sche Glasfaser.
TRG is a Euro­pean group of compa­nies of a fund advi­sed by Ufenau Capi­tal Partners.
It was foun­ded in Hamburg in 2022 and is a provi­der of data-driven sales and marke­ting optimization.
IMG is alre­ady the sixth part­ner company in the rapidly growing TRG and signi­fi­cantly enri­ches the group’s port­fo­lio in the areas of digi­tal busi­ness, custo­mer expe­ri­ence, orga­nic growth and data analytics.
In addi­tion to IMG, TRG’s network of experts includes five other specia­li­zed part­ner compa­nies in Germany, the Nether­lands and Switz­er­land: Data­lo­gue Group, Data­Lab GmbH, Converto AG, Markt­ef­fect and DirectResearch.
Under the leader­ship of GROUP CEO Andreas Hanne­mann, CFO Jan Kaeten and CPO Peter Joachim Fiegel, TRG aims to become Europe’s leading part­ner for data-driven relevance.
The expan­sion is supported by the Swiss inves­tor group Ufenau Capi­tal Partners.
GÖRG advi­sed TRG on the acqui­si­tion of IMG, inclu­ding corpo­rate, tax, employ­ment and IT law.
In this context, the team led by Dr. Tobias Fenck and Markus Beyer had alre­ady successfully advi­sed Ufenau on its invest­ment in Data­lo­gue. Advi­sor to The Rele­vance Group GmbH: GÖRG Part­ner­schaft von Rechts­an­wäl­ten mbB
Dr. Tobias Fenck, Foto (Lead, Part­ner, Corpo­rate Law/M&A, Frank­furt am Main) Markus Beyer, LL.M. (Lead, Part­ner, Corpo­rate Law/M&A, Frank­furt am Main) Dr. Adal­bert Rödding, LL.M. (Part­ner, Tax, Colo­gne) Jonas Hain (Asso­ciate, Corpo­rate Law/M&A, Frank­furt am Main) Dr. Karl-Georg Küsters, LL.B., LL.M. Taxa­tion (Asso­ciate Part­ner, Tax, Colo­gne) Phil­ipp Albert (Asso­ciate, Corporate/M&A, Frank­furt am Main) Fabi­enne Lampe, M.mel. (Asso­ciate, Corporate/M&A, Hamburg) Florian Seidl (Asso­ciate, Employ­ment Law, Frank­furt am Main) Dr. Valen­tin Zipfel (Asso­ciate, IP,IT, Commer­cial, Frank­furt am Main) About Ufenau Capi­tal Part­ners Ufenau Capi­tal Part­ners is an inde­pen­dent Swiss invest­ment group based on Lake Zurich.
It focu­ses on majo­rity invest­ments in service compa­nies in the DACH region as well as Spain, Portu­gal, Poland, Bene­lux and the UK, which are active in the areas of busi­ness services, health­care, IT services, educa­tion and finan­cial services.
Since 2011, Ufenau has inves­ted in >350 service compa­nies in Europe.
With an exten­sive circle of renow­ned and expe­ri­en­ced indus­try part­ners (owners, CEOs, CFOs), Ufenau Capi­tal Part­ners pursues an active value-added invest­ment approach at eye level with the entrepreneurs.
Ufenau mana­ges EUR 3.0 billion in assets under management.