Exit: Equistone sells Group of Butchers to Parcom
Munich/ Tilburg — Funds advised by Equistone Partners Europe (“Equistone”) are selling their majority stake in Group of Butchers, a leading specialty meat producer headquartered in Tilburg, the Netherlands. The buyer is the Dutch investment company Parcom Private Equity. Equistone had acquired Group of Butchers in early 2017 and has since supported the company’s growth strategy through a series of strategic acquisitions, among others. The parties have agreed not to disclose the purchase price or further details of the transaction. The sale is subject to approval by the relevant antitrust authorities.
Group of Butchers was founded in Tilburg in 1997 and has become the market leader in the Netherlands for high-quality, artisanal butchery products with a focus on sausage and minced meat specialties. Group of Butchers excels in high quality standards, smart product marketing, continuous innovation in purchasing and production, and in identifying new trends such as American BBQ, gourmet burger restaurants and street food. The wide range of high-quality meat and sausage products is sold primarily by leading retail chains in the Netherlands, Belgium and Germany.
Equistone took a majority stake in Group of Butchers in early 2017 and has since supported the specialty meat producer’s organic and strategic growth through several targeted acquisitions and market expansions. In 2018, Group of Butchers acquired Dutch smoked and dry sausage producers Koetsier Vleeswaren and Keulen Vleeswaren, as well as Gebroeders Snijders Vleeswarenfabriek and VLL Vers Logistiek Limburg.
This acquisition also enabled Group of Butchers to expand its service offering in the area of slicing and packaging of meat products. It also entered the German market at the end of 2018 with the acquisition of Hartmann GmbH, a leading manufacturer of minced meat products based in Warendorf in North Rhine-Westphalia, and the Gmyrek Group, a traditional meat and sausage manufacturer based in Gifhorn in Lower Saxony. July 2019 also saw the addition of Schouten Vleeswaren, a BBQ and grillware specialist for the Dutch market. Today, Group of Butchers employs a total of 900 people at 12 production sites and two distribution centers and expects sales of about 280 million euros in 2020.
“By partnering with Equistone, we have once again been able to significantly strengthen our position as one of the leading manufacturers and suppliers of high-quality butchery products in the Netherlands and increasingly also in Germany and Belgium, and expand our geographical reach. We look forward to working with Parcom for the next steps in our growth,” says Remko Rosman, CEO of Group of Butchers.
“Group of Butchers’ excellent market positioning is primarily due to high quality standards and extensive expertise in identifying trends in the premium meat products segment. Together with the excellent management team, we have implemented a successful buy & build strategy over the past years and ideally positioned the company for further growth. We are pleased that Group of Butchers has found an optimal new partner for the next steps,” says Dr. Marc Arens, Managing Director and Partner at Equistone.
“Group of Butchers continues to offer great growth potential, both organically and as we further integrate recent acquisitions and build new product and customer segments through buy-&-build efforts. We look forward to supporting the company in this endeavor going forward,” said Maurits Werkhoven, Partner at Parcom.
Dr. Marc Arens and Maximilian Göppert are responsible for the transaction on the part of Equistone. Equistone was advised on the transaction by Rothschild & Co (M&A), EY Parthenon (CDD), EY Financial (FDD), EY Tax (TDD) and A&O (Legal).
About Equistone Partners Europe
Equistone Partners Europe is one of the most active European equity investors with a team of more than 40 investment specialists in seven offices in Germany, Switzerland, the Netherlands, France and the UK. Equistone primarily invests in established medium-sized companies with a good market position, above-average growth potential and an enterprise value of between EUR 50 and 500 million. Since its foundation, equity has been invested in around 150 transactions in the DACH region and the Netherlands, mainly mid-market buy-outs. The portfolio currently comprises over 40 companies across Europe, including around 20 active holdings in Germany, Switzerland and the Netherlands. Equistone is currently investing from its sixth fund, which closed in March 2018 with €2.8 billion. www.equistonepe.de
About Group of Butchers
Group of Butchers, headquartered in Tilburg, the Netherlands, was founded in 1997 as Dutch Grill Specialties and is now a leading manufacturer and supplier of high-quality butchery products. The company combines the capacities of several regional butcher stores, each of which produces its own meat products. This results in a diverse product portfolio, from smoked meats and sausages to filet américain and roast and grilled meat specialties. In 2020, Group of Butchers employs 900 people and expects sales of about 280 million euros.